Creating a bulk email campaign that speaks specifically to the skill or job title can be effective in getting prospects to reply back to you. We encourage you to build an email campaign for each Community you create, to get the best response possible.
Step One: Create an Auto Bulk Mail for your new Community. Begin on the Admin button on the upper navigation bar. Click Auto Bulk Mail on the tab list. If you have multiple locations you recruit for, select the location containing the Community, and begin creating a campaign.
Step Two: Create your mailing schedule. If you have built email campaigns for your PAYBOARD OR FREE BOARD searches, you are already familiar with setting up an email campaign. The same basic rules apply to creating an email campaign for your Communities.
Click “add”
After clicking add, you will see a pop up with tips on writing good content:
Take a few moments to review these tips - then proceed. We recommend creating an email for each contact point listed in the schedule. This will reach the prospect 8 times over the course of a year to determine interest. For a complete campaign, you will need to create 8 emails – each email should be unique so your campaign doesn’t seem automated. Click “add” to create the first email. Select your first email – “retrieval” by clicking the check box in the schedule section. Then select who the sender of this campaign should be – you, or a license holder within your organization.
Step Three: Review the “Avoid the spam folder” section of the interface. At the top, the field in white will populate with warnings for any content you create that could potentially flag your email as spam for the recipient. As you create your content, watch this area for any corrections you may want to make to your copy. The two help buttons (light bulbs) beneath the flagged section include helpful information you may want to refer to so you understand the key points to ensure your email campaign is as spam free as possible.
Step Four: Get familiar with the macros. In your email, you can embed macros in places where you would place information personalized to the candidate: things like their name, their location and the source where you located their resume. You can also embed macros for your personal information and contact details. To use these macros, click the insert drop down and review the candidate, user and location macros. Selecting a macros will put a placeholder in the email body where you want your personalized content to appear. In the example, we’ll place a candidate name macro at the beginning of our message, so the email addresses the candidate directly.
Step Five: Write your email. Create a short subject line where indicated. Then write, or cut and paste your first email into the content field. Keep your message brief, but informative. For a Community campaign, we recommend writing specifically about the skill you were seeking when you built the folder. Our example folder is for bilingual candidates, so this campaign will address that skill directly. See below:
The highlighted copy speaks directly to the candidate letting them know we are seeking a bilingual candidate. Note the macros in place to personalize the candidate’s name and the location of the resume online. As we create content, the spam warnings populate to show us what language we should review.
Step Six: Provide full contact information and a link to your business. Be sure to provide full contact information at the end of the email so the recipient can see you are a legitimate representative from your company and you are giving them multiple ways to contact you. Include a link to your company website as well.
Step Seven: Once completed – click save and create the next email in the campaign series. When you have finished creating your retrieval email including subject line, body copy and signature, click “save” to preserve your edits. The next available email in your list is for month one. Click “add” from the bulk mail interface and click “1 month.”
Step Eight: Repeat this process until you have an email for each contact point. Important notes: There will be eight emails in your mailing schedule list once you have completed this. Campaigns for users in Communities override other campaigns the user may have been set to receive from other folders they currently reside within. So, even if your Community candidate currently also resides in your pay board search results, that candidate will receive the email campaign associated with the Community they have been copied to by default. This prevents your candidate from receiving two email campaigns from you, simultaneously.
